Why not reimagine UI design?

Within days of GitHub dropping CoPilot in fall 2021, our team was all over it. We felt a stream of excitement about AI's potential to completely transform digital tasks.

At the time, we were running a series of popular online learning apps across Asia and juggling the needs of teachers, parents and students. What if AI can reinvent the UI design process, so we can quickly ship new versions of our products to meet ever-changing market demands?

Inspired by this idea, we established Motiff in late 2021.

UI is a special kind of headache, involving hundreds if not millions of layers filled with buttons, text fields, icons and images. Each layer includes both visual representation and logic to ensure components respond correctly to user input, making UI design a long and laborious process.

From the outset, we were tackling these challenges with our combined experience in design and AI. In early 2022, we began developing a custom UI model, focusing at first on visual recognition. When OpenAI introduced ChatGPT in November 2022, we knew the era where AI could truly understand design was within reach.

In early 2023, we started integrating generative AI into our UI design editor. That summer, we invited a small group of designers worldwide to test our beta version. The early results were encouraging.

After three years of relentless iteration, we officially unveiled Motiff to the world in June 2024. Hundreds of thousands of users have signed up within months, but we know this is just the beginning. We invite you to join us on the AI-driven design revolution.